The volatility of the business environment causes many firms to adopt reactive strategies rather than proactive ones. However, reactive strategies are typically only viable for the short-term, even though they may require spending a significant amount of resources and time to execute. Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, and ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment. We understand the needs of all stakeholders in the strategic planning process to develop a document used to communicate with the organization, elucidate the organizations goals, and direct the actions needed to achieve those goals and all of the other critical elements developed during the planning exercise.
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